Creating effective PowerPoint presentations is an art, something that requires you to balance left and right brain thinking. Ultimately, it’s all about swaying your audience with an impactful story. Doing so isn’t a piece of cake, especially when B2B audiences have become so picky about who and what they engage with.
According to biologist John Medina at the University of Washington School of Medicine, a presentation with moderately engaging content will fail to engage audiences after 9 minutes and 59 seconds-- a behavior that’s deep-seated in our psyche.
To hook them to your PowerPoint presentation, you need to fold in multimedia content.They turn your blank presentation slides into powerful storyboards that are easy-to-understand and visually appealing.
Here are the best kinds of multimedia content you can use:
PDF is a format that supports rich media content. For using this content format, you need a PDF reader, which is universally available. One good part of PDF is that supports cloud-based sharing and comes with the ability to manage slide libraries.
Since PDF files cannot be edited easily, you get better control over your branding, messaging, and regulatory compliance. Additionally, you get third party simulcasting capabilities and analytics with PDF-enabled presentation solutions.
How to use PDFs in PowerPoint presentations?
Using PDF as a picture
- Go the slide where you wish to add PDF content. Click on “Screenshot” in the “Insert” tab. Your PDF file should appear as the first thumbnail image in the “Available Windows” section.
- Click on “Screen Clipping” below your thumbnail image.
- A “+” crosshair sign appears when your screen becomes “frosted.” Drag the sign to cut out a square around the content. Once you stop dragging, the clipped section appears as a picture on your slide.
Using PDF as an object
- Go to the slide where you wish to add the content and click on “Insert” and then on “Object.”
- Select “Create from file” from the “Insert Object” menu, browse the PDF file, and click on “OK.”
- Your PDF file will be added to the slide.
Using videos libraries that your sales teams can easily access and share is one way to incorporate multimedia content in your PowerPoint presentations. 81% of businesses use video as a marketing tool. This is because high-definition videos and animations deliver a rich media experience. The best part about using videos is that they prevent any compromise with your branding, messaging and regulatory compliance since your sales team cannot easily modify the content. Also,there are many third-party solutions and cloud-based sales enablement services that allow you to simulcast presentations and deliver excellent viewing experience to remote users.
How to embed videos in PowerPoint presentations?
- Go to the slide where you wish to add the video. Click on “Insert” and go to the top right corner where you will see the “Video” option.
- Under the “Video” option, click on “Movie from file.”
- Browse the video you wish to add and click on “Insert.”
- Your video will be added to the slide.
The internet is a huge granary of informative web pages, which you can use for your slideshows. Web pages can combine all different rich media data types and provides complete visual control. Not to forget, there are also many web content management systems, which are built with nifty library management capabilities. You can naturally simulcast your web page from the server to each user or embed these solutions to capture detailed analytics-- both of which can dramatically enhance your PowerPoint presentations.
How to insert web pages in PowerPoint slides?
- Click on “Insert” and go to “Hyperlink.”
- Enter the list of web page address that you wish to add to your slide.
- Provide information like the display text, screen tip, linking destination (current folder, browsed pages, or recent files). This gives you slides with web browser controls embedded on them.
- On running the slide show, the web pages will be displayed and refreshed in real-time.
Tips to enhance PowerPoint presentations with multimedia content
Here are quick tips you must follow to get the best out of your multimedia content in PowerPoint presentations:
- Craft shapes and images that catch the eye
Shapes and images enhance PowerPoint presentations visually by giving clear areas that catch the attention and make information easy to understand. To amplify your visual style, you can also crop an image to fit it automatically inside your shape. It can captivate your audience’s attention big-time. Here are a few tips to follow while decking up your presentation with these elements:
- Dedicate an entire slide to emotional images.
- Insert prominent callouts for educative images.
- Make your message memorable by using metaphors and analogies in your images.
- Choose from the different frame options to present “showcase” images.
- Make sure you are legally authorized to use any image in your presentation slides.
- Add sound effects and animations
Add punch to your PowerPoint slides with some tunes in the background. It can significantly add to your prospects’ interest. At the same time, you must consider spicing up bullet points in your slides with animations and special effects to be more engaging to your audience. Keep the following tips in mind to get the best out of these features:
- Use exciting animation for the 20% of your most important presentation content and subtle animation for the remaining 80% of your content.
- Use transitions to surprise your audience with a whole slide, and animations to present a few elements in a dynamic fashion. The general rule is to use fast animations of 0.5 seconds, unless you are presenting something new, which requires controlled animations.
- Maintain consistency while using animations throughout your presentation. You can use “Appear”, “Fade”, and “Zoom” animation options in PowerPoint for the purpose.
- Format text animations to enhance the appeal of your slides.
- Use the “Remove Background” option
The “Remove Background” feature available in PowerPoint 2016 allows you to eliminate intrusive backgrounds and bring the most notable parts of your image to the forefront. In a few simple steps, you can create compelling presentations without giving anyone the slightest hint that you did all that intricate image tweaks right within PowerPoint. Here are quick steps to follow:
- Select the image and go to the “Format” option. Go to the far left corner to find the “Remove Background” button.
- Adjust the frame so that the area that you wish to keep is covered by this frame.
- Click on the “Mark Areas to Keep” button, which lets you draw lines within the part of the image you want to keep.
- Click on the “Mark Areas to Remove” button, which will eliminate the parts that you don’t want to keep.
- Touch up the edges of your images and you are done.
- Incorporate YouTube videos
There are staggering numbers that show people around the world watch hundreds of millions of hours of video on YouTube on a daily basis. One hour of new videos are uploaded to YouTube every second. So incorporating YouTube content related to your brand is en excellent way to infuse more entertainment and depth in your video presentation.
In a few clicks on options to add online videos in your slides, your PowerPoint presentations can turn into masterpieces that always tickles your audience’s fancy. All you need is a stable internet connection for the purpose.
Follow the steps below to add YouTube videos to your PowerPoint presentation:
- Go to “Insert” on the slide where you want to embed the video. Click on “Video” and then on “Online Video.”
- Click on “Paste Embed Code” and paste the address here.
- Click on “Playback” after selecting the video and you are ready to go.
- Go for screenshots
Last but certainly not the least, you can leverage the explanatory power of screenshots to boost sales with PowerPoint presentations. If your presentation has more than 20 slides, it can be tedious and time-consuming to import files. Thanks to the built-in screenshot button in PowerPoint that you can simplify and speed up the deck creation process by reducing the time taken to import files. To get the best out of this feature, here are a few tips to follow:
- Frame your screenshots to give some context.
- Make your screenshots look like physical pieces of paper by using the shadow effect.
- Use the bottom shadow technique to add depth to your screenshots.
- Use the angle effect to focus your audience’s attention on a particular element.
- Create the physical spotlight feel by using the glowing background effect.
Creating effective PowerPoint presentations is all about the right mix of content to present your product or idea. All you have to do is invest time and perhaps use a presentation recording software like Zoomifier to get added capabilities. The inclusion of multimedia in your PowerPoint presentations can truly make them the sales machine you need for thriving in the present-day competitive business landscape.