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Why email marketing does not nurture or qualify leads?

Posted by Zoomifier Admin on Mar 15, 2019 4:24:25 PM

Email marketing is widely recognized and accepted today as a great way for
marketers to directly engage with their target audience. Most marketers use email campaign extensively to nurture and qualify their audience. Marketers score their audience’s response and then use this as a criteria for lead qualification.

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A simple measure of your lead capture effectiveness

Posted by Zoomifier Admin on Mar 15, 2019 4:21:33 PM

Achieving lead capture effectiveness is an essential first step before you can engage, nurture and qualify your target audience as sales opportunities. The lead capture metrics most frequently quoted by digital marketers include the number of web site visitors, number of leads captured and cost per lead.

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New changes in customer behavior impact your digital marketing

Posted by Zoomifier Admin on Mar 15, 2019 4:19:11 PM

To successfully attract, acquire and retain a customer, you need to effectively engage them. That is obvious! What is not obvious to marketers is that customers behave very differently today compared to only five years ago. Let’s consider the key changes in customer behavior that impact your digital marketing.

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Increase the lead capture by 2X or more

Posted by Zoomifier Admin on Mar 15, 2019 4:16:00 PM

Google, Facebook, Twitter and other digital channels have definitely made it easier for us to reach our target audience. That is why we outbid each other to display our ads on these channels. Paid media now forms an important component of our Omni-channel marketing campaigns. It would seem digital marketing provides the holy grail for lead capture.

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Let customers personalize their journeys to improve lead nurturing on your marketing automation platform

Posted by Zoomifier Admin on Mar 15, 2019 4:14:14 PM

Are you a digital marketer or lead gen expert focused on lead nurturing and scoring for complex B2B offerings? Chances are that you are using Infusionsoft, Hubspot, Eloqua, Marketo, Pardot or similar marketing automation platforms. You are probably facing the same challenge that all of your co-practitioners are grappling with: inability to fully engage and nurture your leads into qualified sales opportunities.

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Why are paid clicks not resulting in good lead capture?

Posted by Zoomifier Admin on Mar 15, 2019 4:11:36 PM

According to eMarketer, the total US digital ad spending will increase 16% in 2017 to $83billion. This is great news for Google, which dominates search ads, and Facebook, which rules the display ads. But what about you – digital marketers? Google, Facebook, LinkedIn, Twitter and other digital channels have definitely made it easier for you to reach our target audience. That is why you outbid each other to display your ads on these channels. These paid channels reliably deliver the target audience as visitors to our websites. Unfortunately, these paid clicks are not resulting in satisfactory lead capture.

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